Last week I visited WHSmith to do my newsstand task. I went
to the music magazine section which I found very limited and there wasn’t a large
variety of different genres of magazines. This was quiet surprising considering
that WHSmith is a book/ magazine shop. The majority of magazines in the store
were Rock however there a few other genres such as pop and RnB.
All the magazines are place in columns and rows, facing the
viewer which makes the masthead of the magazine visible to the viewer to buy
the magazine, I have noticed that all of the magazines mastheads are very
out-standing and bold; this makes the entire masthead easy to see and all stand
out from each other. A few of the magazines have the same distributors, for
example ‘Q’ and ‘KERRANG’ have the same distributor ( EMAP) It is harder to see
certain magazines cover lines however some magazines have been places on a slant
so that the cover lines are seen. I saw that the music magazines where above
and next to magazine that taught how to play musical instruments; ‘Piano for
Beginner’. There are many different colour schemes however I notice the most
common colour used other than black or white was red, a lot of the different magazine
used the colour red which I found very interesting.
That’s what I learnt on my trip to WHSmith.
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